They say that there are three secrets to business success: location, location, location! Take the time to pick a strategic location that will meet your needs and those of your clients. Although price is an important factor, you have to consider others, such as: visibility, layout, parking, zoning, access for clients and suppliers, the immediate commercial environment, the changes that are taking place in the area, signage, traffic, etc. Take the time to analyze the situation, visit several locations, and don’t sign a commercial lease blindly, because your business’ development could suffer.
Remember to prepare a communication strategy to inform your clients before you move, and to update your communication tools (business cards, letterhead, Web site, advertising, etc.).
Assistant director, Urban planning
DE – CLDG
“ I strongly recommend that you contact municipal officials before finalizing your location because this will give you the chance to check whether the type of activity you intend to engage in is appropriate for the zoning in that sector. This way, you will not be violating any municipal by-laws.”
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One of the most frequent errors made by entrepreneurs is picking a poor location. Analyze your requirements and look for a strategic location for your business. Don’t hesitate to hire a specialist to conduct a location study for you.
If you decide to lease commercial space, check with the property owner about the terms and conditions for leasehold improvements.
Be sure to visit the site several times at different times of day to see what kind of traffic it gets. Certain municipalities, Gatineau being one, can provide you information about traffic volumes along the main commercial arteries.
Certain businesses like having their competitors nearby, while others prefer to avoid them. Analyze your sector to ensure that it meets your needs.
Make sure that the location is accessible to your clients, suppliers and employees. Check whether the sector is served by public transit and whether there is enough parking.
Check with one of the municipal service centres to make sure that the zoning allows for your business’ activity.
The business permit
Remember to update your business permit at a municipal service centre.
A new location can mean higher costs because of taxes, electricity, transportation, supplies, etc. Be aware that if the facility is too small, your productivity will suffer, and if it is too big, your expenses will increase.
- « DE – CLDG is there to serve entrepreneurs who have a business idea. For additional information, call 819-595-8002. Our services are free and confidential.